With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By making a single campaign, you can reach people on all their favorite apps and websites.

Thanks to Facebook’s advertising tools, you can easily set up an attractive Facebook ad! All it takes is a message with an eye-catching picture or video that grabs the attention of your audience. If you have used other online advertising platforms such as Google ads, you will see there aren’t many big differences between the formats.

To make Facebook ads requires having a budget to invest in ads and a message to share with your audience. Although you can make sponsored ads that are focused on all Facebook users, it’s better to have your target audience well-defined in order to segment the campaign and get the best results.

Why Should Your Business Use Facebook Ads?

There are many reasons why you should implement Facebook ads. In fact, Facebook ads have a lot of advantages you should be aware of such as:

• Audience segmentation. Thanks to the data Facebook gathers about its users, it’s quite easy to segment your audience and make sure that your message reaches people who are likely to engage with your product or service. No matter who your target audience is, you’ll find them on Facebook. From there, you can create campaigns that exclusively target them.
• Going viral. Even though you pay per click for each ad, users can help you save lots of money if they share your ad with their friends. The reach of Facebook ads is not just limited to those who happen to see your advertisement. If you create a compelling, funny, interesting, etc. ad, it can have a major impact as people share it with their networks and possible make it go viral.
• Interactive ads. In addition to promoting your products and services, you can launch interactive ad campaigns which will allow you to acquire important data about your audience. A good example might be a contest for an upcoming leads campaign.
• Price. Facebook ads are very economical. You only pay per click and/or conversion earned.
• Measurement. Pretty much everyone who invests in advertising wants to know how to best spend their money and how to measure their investment’s efficiency. With Facebook ads, this data is accessible easily thanks to the integrated statistics panel offered completely free of charge.