Professional Website+Google Profile for Business

A business’s website can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence can be make or break for generating more revenue. Yes, the quality of your website impacts results; however, it is important to stress the importance of making sure you have an online presence.

E-Marketing Solutions has helped numerous Latino families to develop their online presence and get the services of landscaping, construction, tree services, towing & roadside assistance, roofing, hvac, real estate management, accounting and other services.

If you still need convincing, here are the top reasons it’s important for your business to have a website:

Credibility

A website is a great way to increase your business credibility. There are several providers offering similar services, so you need to stand out from the crowd by having a website that looks good and clearly communicates quality information to your consumers. People may question your legitimacy as a business without a website; having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Brand

By clearly establishing your brand and marketing it to your potential customers, you increase the chances of them buying from you. This is something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.

Leads

Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

Organic Traffic 

Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.

Saving You Time + Customer Service

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Updates And Announcements

Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.

Digital Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.